Stay Wild, Wet n’ Wild Beauty Review

Wet n' Wild Beauty Review

This is so exciting, I have never tried Wet n’ Wild cosmetics until I started reviewing this brand for FashioNZ. So, this product review will be super honest and a fresh new perspective on some of their range.

This review was originally written for New Zealand fashion website – FashioNZ.

Wet n’ Wild is based in Los Angeles and was first launched in 1979. It’s available in over 4o countries and now it’s being stocked in New Zealand.

Wet n’ Wild’s ethos is based on three key pillars; great values, safe cosmetics and being cruelty-free. I didn’t know this, but The Campaign for Safe Cosmetics detected no lead in Wet n Wild lipsticks during a test on over 400 lipsticks. This is an amazing result, particularly because it’s our lips and we most likely eat some of this product.

Wet n' Wild Beauty Review

I like that they are a cruelty-free brand and make it a point to only work with cruelty-free third-party vendors. Not all their products are vegan, but they have a helpful list on their website which can tell you exactly which products are. I’ve done a full face of makeup with photos using all the products I was gifted from Wet n’ Wild. Details about each product are listed below:


Ultimate Brow Kit – this is the cutest kit ever. It contains two coloured brow powders, one setting wax, mini tweezers, a mini application brush AND a sneaky slide-out mirror. I really like it. I’ve been warming the wax with my finger and applying straight over my brown. Then I’ve been building up the brow colour and shaping with the darkest brown shade. I would prefer a black powder to match my hair colour, but the brown is quite dark so it works. While I quite like this product, I probably wouldn’t buy it again, purely because I love a creamier brow product rather than powders.


Natural Sync Alt-Fringe False Lashes – These brushes have natural hairs, and they come with a good glue. Usually, I throw out the included glues when it comes to fake lashes. Natural looking and not too thick. I really like these for a day-time look however, I would turn up the volume/thickness for a night event.

Max Fanatic Cat Eye Mascara – At first, I really liked this mascara wand, but I’ve since fallen out of love with it. I do find that it clumps. For some reason, despite the cat-eye wand design it still seems to clump my lashes. Maybe I’m using it wrong…

Megaliner Liquid Eyeliner in Black Noir – an easy to control, flexible tip. A fast-drying product which is a deep black so I didn’t have to keep going over the line (praise Jesus). Personally, I would prefer a sharper application tip. When I’m creating my look, I like to get a clean, skinny eye flick. I can’t wait to wear it to the gym and test out the eyeliners staying power!


CoverAll Concealer Palette – Highlights, Lightens, Neutralises and Covers. The four colours each bring something helpful to the table. Brighten under eyes, highlight cheeks and brow bones, cover problem areas and neutralise redness. I’m wearing all four products on my face in these photos.


Megalast Lip Colour – I’m really impressed with this lipstick. I swiped it on as soon as I received it straight on my lips (no lip liner) and I literally couldn’t believe how moisturising, soft and cushiony it made my lips feel. It’s hard to explain! It’s a semi-matte lip cream and is full of Vitamin A & E. I love this shade of ‘Stoplight Red’, and I can’t wait to buy more colours. I have my top four kick-ass red lipstick shades but this could certainly be added to that list. I’ll need to buy more to find out!

They have over 250 products which are all affordable, with the most expensive item being $13.99. New Zealander’s can now buy Wet n Wild products from selected Farmers department stores, as well as online.

Let me know in the comments if you have tried any Wet n’ Wild as well as your favourites. I can’t wait to grab more of this brand! #StayWild


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